The Top 2020 Digital Marketing Trends Predicted By Four Tens Digital
Welcome to the Roaring 20’s... again! With 2019 behind us, it’s time to peer into our crystal balls and see what we anticipate will be trending in the world of digital marketing in 2020. While many of the trends that we discussed in our 2019 trends review will continue into this year...
Reviewing 2019 Goals / Looking Towards 2020 Goals
Well, here we are, closing the door on another whole decade. It's time to revive the roaring 20's and see what a new year and a new decade has in store for us. But before we say goodbye, let's take a walk down memory lane and review how Four Tens did when it came to...
Top Digital Marketing Trends of 2019
Marketing is always changing, and digital marketing is no exception to that. Within the past couple of years, it feels as though the digital marketing landscape has been evolving at a breakneck pace, with the rise of social media as an important pillar in a marketing strategy...
Tell Your Customers "Thanks" With Digital Marketing
It’s the time of the year that reminds us all to look deep inside ourselves and give thanks for what we already have in our lives. But your brand should be giving thanks as well, especially to your customer evangelists and recent customers.
Why You Need A Demand Generation Campaign
When your manager and boss are looking for results from your marketing efforts, there are specific KPI’s, or key performance indicators, they are likely to ask about. But the main question is how many new customers did your marketing bring in?
The Case for End-of-the-Year Video Content
We’ve talked often in the past about how important video content should be to your overall content marketing strategy. After all, the engagement rates for video content speak for themselves...
The Benefits of a Brand Guide
Branding is a hot topic in the world of business and realm of personal development lately. With everyone having their own side hustle and trying to turn their name into a brand, you’d be forgiven for thinking branding has jumped ship from mighty corporations to any...
We Built A New Website!
Happy one-year birthday to us! October is our birthday month and we couldn't be more excited to enter into year two of business and launch a new look for our website. After partnering with Brandcast and becoming certified to build amazing websites on the Brandcast...
Top Takeaways About Connected Customers in 2019
For the past three years, Salesforce has leveraged its immense platform to bring insights to the way customers and businesses use technology to buy goods and services. The 2019 State of the Connect Customer report isn’t an immense document to read through...
The Simple Secret to More Engagement and Better Metrics
What is the secret sauce to improving your social media campaign metrics or blog post engagement? It isn’t a magical tool that you pay a monthly subscription fee towards or a special skill you can check for on someone’s résumé. The key to improving your metrics and engagement is...
How to Sell Your Digital Marketing Strategy to a Skeptic
You’re in charge of lead generation for your company/office or maybe you’d like to outsource to third-party professionals. Either way, you know you need to take advantage of a good digital marketing strategy to bring in leads and convert them into customers...
Networking is Dead; Long Live Digital Networking
Networking has been on the so-called chopping block for years. Why go to a speed-dating style networking event where you talk to 20 people in an hour and come away with a handful of business cards you may never look at again when you can find like-minded people...
Why Voiceovers Are So Effective For Your Marketing Videos
We’ve talked about in a previous blog post why video content is currently the content king of the Internet. It has the highest engagement rates, the longest retention rates, and everyone is using it. The question now is how to stand out against everyone else’s video content...
The Pros And Cons of Coworking Spaces: The Four Tens Experience
If you’ve been on the Internet lately, you’ve probably heard of this new term called “coworking” that popped up overnight. Suddenly, people are taking “open floor plan offices” to a whole new extreme. Now you can share couches and tables with people from outside of your...
How to Handle "Trello Anxiety"
For digital marketers, the Internet is available and updating 24/7, making it easy to feel like we need to be the same way: constantly reachable. Unfortunately, without boundaries between work and life, work seeps into the rest of our lives. We get mail alerts, Trello pings...
Why You Need To Embrace Technology In Your Marketing
“But we’ve always used THIS when it comes to email” your boss says. “Why would we want to make videos?” clients ask. We get it. Digital marketing is constantly in flux and it can be hard to keep up, even when it’s your full-time job. Here’s why it’s important to put in the time...
If You Aren't Using Video, You're Missing Out On A Key Metric
Long gone are the days when only glossy advertising agencies could create video content, usually in the form of film and television ads. We now live in an era where there are plenty of free software services that allow the smallest, boot-strapping enterprises to make their own...
How To Improve Your Social Media Strategy
Businesses are getting better about not missing out on the marketing potential of social media. But getting social media marketing right can still be a challenge, whether you have 5 employees or 5,000. When everyone from your grandmother to your dog has a Facebook...
11 Ways To Completely Sabotage Your Email Marketing Strategy
Having a well-crafted email marketing strategy is an important facet of an overall digital marketing plan. Though email may seem old-school, it’s still one of the best methods for getting your content directly in front of (potential) customers. But how do you know if your...
5 Changes That Make A Huge Difference In Your Property Videos
Maybe you haven’t seen the engagement you were expecting with your property videos? Are you still wishing for that “wow factor” moment but no one who has seen the video is all that impressed? Instead of just throwing some drone footage up on to YouTube, take...
9 Signs You Need Help With Your Digital Marketing Strategy
Did you know it’s predicted that in the U.S., nearly $120 billion will be spent on digital marketing by 2021 (1)? Digital marketing is quickly becoming the default frontier for many businesses looking to get the word out about their products and services. Not only that...
How To Choose A Video Marketing Agency
Maybe you’ve received a personalized invitation in your inbox with the promises of new major leads from someone who guarantees results with video marketing. Maybe you’ve stumbled upon some great looking videos while perusing social media. Either way, how do you know...
Digital Marketing and Business New Year's Resolutions for 2019
It’s the time of year when every self-respecting blog shares its top New Year’s Resolutions for the upcoming new year. Although the same blogs will admit that nearly one-third of resolutions don’t last past the first three weeks. Here at Four Tens, we’re sharing some of the...
Is A Digital Marketer In Your 2019 Budget?
Are you a department head or business owner who’s spent countless hours trying to recruit, interview and hire marketing talent in this economy? It’s hard. On top of that, you have your day job and a million other things to do. The current unemployment rate in the U.S...
Why You Need Property Marketing Videos
In today's high performing market, brokers have to use all the marketing materials at their disposal to have their listings stand out. Just as it's almost unthinkable to have a listing without photos, we are soon approaching the time when it will be an outlier not to have a...