2021 Blog Posts
How to Plan Your Holiday Marketing Content
Now that October is underway, upcoming holidays such as Halloween are on the near horizon. But as marketers and content planners, we always need to be thinking several months ahead. Coming up with campaigns, strategies, and marketing events takes time, and starting...
The Digital Marketing Lessons We Learned in 2021
Here we are at the end of 2021. Whether this year was good or bad for you personally, we can all agree that 2021, like 2020 before it, was another year of challenges. Going into 2022, there is an opportunity to improve from the lessons learned over the past two years...
10 Compelling Reasons Why You Need Video Content
We may focus on property marketing videos, but there is a strong reason to use video content of all types across your full marketing strategy. Not convinced? Here's 10 reasons why you NEED to be incorporating video content more and more in your marketing strategy.
Will Property Drone Videos Ever Die? What the Future of CRE Digital Marketing Holds
We spend a lot of time writing blogs about video content, particularly property marketing videos for commercial real estate. Since it’s our bread and butter offering, we like to think that we are subject matter experts in it. But while we spend most of our working days thinking...
How to Write a Voiceover Script for a Property Marketing Video
We very strongly support the use of voiceover in property marketing videos. In fact, we recommend it for every property marketing video that crosses our path! Watching a video that includes a voiceover allows the viewer to fully take in the visuals of the video while also...
Less is More: The Argument for A Minimalist Approach to Property Marketing Videos
Video content creation may be about half of what we do here at Four Tens Digital, property marketing videos for commercial real estate listings is our main bread and butter. We dedicate a lot of time and effort to making our client’s videos exactly what they are looking for...
How to Track the ROI of an Email Campaign
Email marketing is a bread-and-butter staple of a solid digital marketing strategy. But firing off an email and hoping for the best is not actually a strategy. Think about how many emails that you receive in your personal inbox. How many do you delete without opening?
Formal vs. Informal Video Content
We normally talk about property marketing videos here on the Four Tens Blog but that isn’t all that we do. We like to consider property marketing videos our bread and butter, but we love spicing things up with other forms of marketing video content. Branding videos...
Social Media Advertising: What is it?
If you’ve ever used a social media network before, you’ve encountered social media ads. While in the nascent days of social networking, ads were clunkily placed and clearly exuded marketing tactics, the social media ads of today most often are a native part of the social media...
3D Renderings in Property Videos
With the magic of video editing, it’s now possible to create a comprehensive property marketing video for a building or development that doesn’t yet exist. Clever animation and the inclusion of site plans can do a solid job conveying a proposed design to potential clients...
Lead Generation in 2021
We’re back and talking about one of the basic fundamentals of marketing and sales: lead generation. Converting leads into customers is only one part of the marketing and sales process. But what about generating leads to convert into customers? Lead Generation is usually...
Building Up Your Contact List
With marketing and sales permanently altered due to the effects of the COVID pandemic, the value of digital marketing has skyrocketed. As people have sheltered-in-place and worked-from-home for nearly a year at this point, digital spaces remain one of the few surefire...
Chatbots: The Always-Available, Digital Customer Service Tool
While chatbots used to have the functional helpfulness of Microsoft Word’s much maligned Clippy from the 90s, the latest iteration of chatbots have capabilities far and beyond what Clippy could ever do. As more consumer experiences move online, both as a natural...
Outsourcing with a Digital Marketing Agency
For businesses that have always kept their marketing in-house, the idea of outsourcing that work to an agency might seem like a strange proposition. For small businesses and individuals, wearing multiple hats and managing email, social media, and a website feels like a...
Marketing Your Property Videos
While we’ve spent a lot of time reviewing the process of preparing to create a property marketing video and what to expect from working with an agency or edit that will be doing the creating for you, we haven’t touched on the post-creation process too much. But it might be...
Looking for an older blog post?
You can currently read through our posts by the year that they were published. For anything older than the current year, please use the links to the right.