Top Predictions for Digital Marketing Going into 2021
Well, we’ve nearly made it to the end of 2020. If you have similar feelings about it to us, then the last 12 months have gone on for about three years. But now it’s time to look to the future, where (hopefully) 2021 will bring good news, positive vibes, and the continued...
How to Prepare for Ordering a Property Marketing Video
We talk about the value in using property marketing videos in your digital marketing strategies a lot here on the blog. But if you haven’t ordered a video before or are curious on how to get a video project started on the right foot, that’s what we’re discussing today.
Building Your Email Marketing Strategy for 2021
While it seems like 2020 has gone on forever (we still have time to make jokes about how time doesn’t matter during COVID), the reality is that the calendar year is nearing its end. Many businesses are slowly working towards moving forward from the impacts of quarantines...
Marketing During the Holidays in 2020
Back in March, it may not have felt like COVID-19 would last more than a month, two tops. However, with the 2020 holiday season fast approaching, individuals and businesses alike are not only still contending with the impacts of the virus but are also trying to forecast...
Three Ways to Make Your Property Videos Stand Out in 2021
Way back when, in the early to mid 10s, drone footage-based property marketing videos were still in the infant stage of utilization within the CRE community. When they were used, it was for Class A, big marketing budget listings where thousands of dollars spent on a video...
The Basic Fundamentals of CRM Maintenance
Your CRM, or customer relationship management, technology is most likely an important part of your marketing and sales strategy. Companies like Salesforce, HubSpot, and ActiveCampaign are three of the top CRM platforms that businesses rely on to manage their...
Beyond Brand Communities: How Digital Marketing is Shifting
“MARKETING SUPPORTS SALES. PERIOD.” That sentiment is the driving force behind any marketing strategy, digital or not. However, just as sales has pivoted away from pushy car salesperson tactics, marketing has evolved over the last decade as well. With the internet ...
Why You Still Need a Website in 2020
With a plethora of options to get the word out about your business, retail side hustle, and home bakery out to the masses, you may wonder if it’s even worth it to build a full website anymore. Facebook offers Business Pages and Instagram integrates with commerce options...
How to Build the Most Effective Property Marketing Video
Blogging is so 2012 and only for influencers, right? Wrong! Just like the other core tenets of digital marketing, including email marketing and social media marketing, blogging has been around for a while and for good reason. Not only does it help a company establish subject...
The Importance of Blogging
Blogging is so 2012 and only for influencers, right? Wrong! Just like the other core tenets of digital marketing, including email marketing and social media marketing, blogging has been around for a while and for good reason. Not only does it help a company establish subject...
How to Choose the Right Social Media Platforms for Your Digital Marketing Strategy
Social media is now an important component of any solid digital marketing plan. However, we at Four Tens don’t believe that means that everyone has to create an account on every social media platform available. Relevance and efficiency are also key to crafting feasible...
Making a Property Video for a Non-Existent Property
When it comes to development, redevelopment, and land listings in the commercial real estate business, one of the positive aspects is that there can be so much potential in a specific site. The downside? Trying to share and market that potential when you can’t tour an office...
Marketing with Empathy and Awareness
COVID-19 has created a ripple effect with both short- and long-term impacts on marketing and sales departments (along with everything else). While whole industries have been impacted, others have tried to use their marketing and sales campaigns to show that they...
5 Things to Consider When Creating a Content Calendar
If you’ve pivoted to marketing or it’s your first marketing job, creating a content calendar can be incredibly daunting. You have to plan content weeks and months ahead of time? Where are you supposed to come up with all those ideas?...
3 Tips For SEO Research
When you’re looking to improve your digital marketing efforts, SEO is usually one of the first acronyms thrown around. Having a website that posts occasional blog content isn’t enough to rank highly in search results, a valuable source of organic traffic and leads for your...
How to Choose The Right CRM System for Your Business
Customer Relationship Management, or CRM, is a business strategy to track relationships between a customer and their business from before they buy to after they have purchased something. A CRM system is the tool/solution for managing contacts, deals, and leads...
Six Ways to Improve Your Email Marketing in 2020
Before the COVID-19 pandemic changed 2020 forever, many business and companies were proceeding with marketing and advertising as usual. The same old emails sent to the same subscribers repeatedly, hoping to convert them into customers...
April Fool's Day 2020: Top Gifs Edition
It’s a weird time right now, with the stay-at-home and quarantine orders expanding across the globe due to COVID-19. Because of this, for April Fool’s day we’re sharing only treats without any of the normal holiday trickery. As our treat to you, we’ve compiled the top gifs...
A Short Guide On Successfully Working From Home
While more and more businesses were slowly adding remote work options as a result of changing societal attitudes and better technological options, COVID-19 effectively ramped up those efforts across the board. Whole cities are shutting down as offices close and...
Defeating Content Boredom
Sometimes, creating content for digital marketing initiatives can feel like you’re stuck in an endless cycle of the same old thing, over and over again. Graphics for Instagram, hashtags for Twitter, case studies for LinkedIn: it’s a steady march of content creation cycles...
How to Harness Marketing Data to Its Full Potential
As digital marketing continues to take a bigger piece of the overall marketing pie, the importance of data-driven marketing gets bigger as well. Harnessing marketing data to drive your digital marketing strategy is one of the big overall trends as we move into the future...
The Myth of the "Unicorn": Why You Can't Be a Digital Marketing Expert at Everything
“Wanted: Digital Marketer with expert skills in SEO, PPC, Adobe Creative Cloud, photo editing, video production, video editing, HubSpot, MailChimp, Active Campaign, GoDaddy, WordPress, Brandcast, Pardot, Salesforce, email marketing, social media marketing...
Digital Marketing is a Marathon, Not A Sprint
“It’s a marathon, not a sprint.” At some point, it’s likely that you’ve heard this saying or some version of it. The point is to convince you to focus on the long-term results and not burn out too early. Digital marketing is the perfect example of this.